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7 surprising reasons going viral is easier than you think

As an entrepreneur bootstrapping your business, you know the easiest way to get to the promise land is by having your business go viral through word-of-mouth advertising. The problem is that most...

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Must Read: Gangnam Style viral is not the same as bootstrappers viral

When I woke up this morning, I noticed a really good comment on one of our blog post. It was so good that it inspired me to write this post today. The comment was from intercultural executive coach,...

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Warning: Bathroom Etiquette Can Kill Your Word-of-Mouth Advertising

Alert: This is a post from my Daddy blog series This weekend was a typical weekend for the Mance family.  My boys waking me up at the crack dawn requesting cereal, an hour of Phineas and Ferb on...

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One simple word-of-mouth shortcut for service providers and digital sellers

As an entrepreneur bootstrapping your business with a small or no advertising budget, you are left with no choice but to depend on word-of-mouth advertising to grow your customer base. For some types...

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The shocking truth about the cost of a word-of-mouth campaign

So you think word-of-mouth is free? So did I until yesterday. That’s when I came across a tweet that got my brain juices flowing. The tweet was on the topic of what marketing professionals call earned...

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How to use Klout for A/B testing Twitter headlines and time of day viral sharing

Since Klout was introduced to the world back in the ancient times of social media in 2008, it has been surrounded with controversy. Klout is not controversial in a scammy, sleezy way. It is...

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5 warning signs that your word-of-mouth strategy will never go viral

How well is your word-of-mouth strategy doing these days?  How many new customers, unique visitors, retweets, likes, or comments did you get last week as a result of a conversation between two or more...

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How to Market a Book Targeting a Niche within a Niche

Let’s be real with each other.  The only reason you write a book is so that other people read it. Sure, there are a handful of people in the world who dream of writing a book so it can collect dust on...

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What is a social content locker? Go viral with this quick overview

Everybody wants to know what’s the fastest way to go viral using social media. If not the fastest way, they want to know what’s the easiest way to go viral. The problem with answering these questions...

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Being an Expert vs. Being Consistent

When it comes to a successful word-of-mouth advertising campaign, one of the key ingredients is expertise. If you are not viewed as an expert in what you do, nobody will trust to recommend you to their...

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Viral Coefficient Calculator

Below is the viral coefficient calculator.  Remember that your marketing campaigns must have a viral coefficient greater than 1 for true viral growth.  This calculator uses members and invites as the...

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